Sex, XXX, Sex, Naked Nudity, and Sex

September 17th, 2008

When I put the word “penis” in the title of my last blog, it was–more or less–relevant to the story I was telling.  But I knew the word had a certain amount of shock value and remembered reading somewhere that the more catchy your title, the more likely you are to have your blog read. 

Sure enough, I had my highest number of hits on the day after I posted the “penis” blog. 

Now, when I say “highest  number,” I’m not talking Huffington Post here.  On a good day, I figure I’m lucky if I’ve got a couple dozen people who don’t already know that my childhood nickname was “Bis” checking out my blog.   We’re not talking six figures here.  or five, four, or three for that matter. 

Still, the point remains that relatively a lot of people wanted to read my blog when I managed to work the word for a man’s dangling part into its title.  

You know what?  I’m beginning to think that maybe, just maybe, sex sells.  

What’s that you say?  You’re shocked?  Maybe a little titillated?  Somewhat skeptical?  Just hear me out.

Okay, you’re not really shocked or skeptical.  We all know that sex sells and not just because Paris Hilton occasionally washes a car in her bikini to try to get us to eat hamburgers.  (Was that ad really for hamburgers or am I hallucinating?  I haven’t slept for nights so maybe the ad was for car-washing detergent which would make a lot more sense.  In either case, don’t wash your car at home–take it to a carwash where the water is recycled and the detergent disposed of properly.  I think that’s what Paris was trying to say.) 

When my book Overcoming Autism  was published a few years ago, many of the books on the non-fiction bestselling list were written by women who were known for taking their clothes off, including (if memory serves me) porn superstar Jenna Jameson, actress Pamela Anderson, and actress/model/writer/mom/current Jim Carrey’s girlfriend Jenny McCarthy, prompting my co-writer Dr. Lynn Koegel to suggest that she and I make a sex video for promotional purposes.  She was joking, although I think we’re both cute enough to make a damn fine one.   (In a weird bit of irony, although Lynn and I haven’t gotten around to taking off our clothes in public, Jenny McCarthy has gone on to become quite an expert in the field of autism so the two worlds ARE merging, just not in the way we expected.)

The point is, Lynn and I didn’t take off our clothes in front of a running camera–and Overcoming Autism didn’t become a bestseller.  The women who DID take off their clothes and allowed the resulting film to be publicly distributed ended up with bestsellers.   Coincidence?  I think not.

Say it with me: sex sells.

So from now on, expect to see a LOT of salacious details and naughty words peppering my blogs.  “Penis” is only the beginning.  I have worlds to explore and a public to captivate. 

But, boy, it’s awfully hot in here.  I think I’ll just slip into something a little more comfortable before I get down to all this writing . . .  oooooo, that’s better . . .

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